Traditional marketing practices such as direct mail, telemarketing, and mass media often require users to put in more time, effort, and money especially if they're aiming for a wider audience or when attempting to go global. Good thing, there is internet marketing. This is the general term applied for web-based practices aiming to promote the business' website online to get more traffic and subsequently, improve sales.
Internet marketing pertains to a group of web-based practices aimed at promoting one's business online. In this age where almost everyone has access to the internet, online presence is deemed to be important for any business, whether a startup or a big corporation. These strategies include SEO/SEM (Search Engine Optimization/Search Engine Marketing), article marketing, social media marketing, email marketing, and PPC (Pay-Per-Click). While these practices are among the known strategies and are proven to be effective, not all who engage in them succeeded because of committing one or two of the following factors:
1. Poor quality content
Some internet marketers think that one way to get good ranking in the search engine is to publish as many articles as they could disregarding quality. This is a wrong mindset as web users are looking for relevance of your content rather than the volume. So invest your time and effort in coming up with well-written articles.
2. Becoming a spammer
Spamming is sending unsolicited emails. When you're doing email marketing and you're sending emails to people who didn't sign themselves up to be in your mailing list, there's a huge chance for you to be labeled as a spammer. And this won't just affect your reputation as an entrepreneur but as well will affect your business.
3. Using commonly used subject line
When sending emails to clients, you have to bear in mind that your subject line serves as your headline. Unless you want your mail to be left unread, marked as spam or ended up in the trash folder, create relevant yet interesting subject line.
4. False advertising
There's nothing worse than providing promises that you can't keep up. Whatever your product or service is, always be true to what you advertise. Only state what you can sure to deliver.
5. Broken links
Leaving broken links unchecked will leave many of your clients and prospects frustrated. Before you publish your article or send your campaign, make sure the links work well.
Internet marketing pertains to a group of web-based practices aimed at promoting one's business online. In this age where almost everyone has access to the internet, online presence is deemed to be important for any business, whether a startup or a big corporation. These strategies include SEO/SEM (Search Engine Optimization/Search Engine Marketing), article marketing, social media marketing, email marketing, and PPC (Pay-Per-Click). While these practices are among the known strategies and are proven to be effective, not all who engage in them succeeded because of committing one or two of the following factors:
1. Poor quality content
Some internet marketers think that one way to get good ranking in the search engine is to publish as many articles as they could disregarding quality. This is a wrong mindset as web users are looking for relevance of your content rather than the volume. So invest your time and effort in coming up with well-written articles.
2. Becoming a spammer
Spamming is sending unsolicited emails. When you're doing email marketing and you're sending emails to people who didn't sign themselves up to be in your mailing list, there's a huge chance for you to be labeled as a spammer. And this won't just affect your reputation as an entrepreneur but as well will affect your business.
3. Using commonly used subject line
When sending emails to clients, you have to bear in mind that your subject line serves as your headline. Unless you want your mail to be left unread, marked as spam or ended up in the trash folder, create relevant yet interesting subject line.
4. False advertising
There's nothing worse than providing promises that you can't keep up. Whatever your product or service is, always be true to what you advertise. Only state what you can sure to deliver.
5. Broken links
Leaving broken links unchecked will leave many of your clients and prospects frustrated. Before you publish your article or send your campaign, make sure the links work well.
About the Author:
Learn how to earn money online within the comfort of your own home by checking out The Internet Marketing blog. Its page, the How To Work From Home page has been one of the most popular pages in the website.
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