Boosting Sales Using Social Reviews

By Emma Mathers


Social reviews are important for any business that wishes to not only grow but thrive. The act of monitoring customer feedback is referred to as online reputation management. This is basically employing strategies which highlight quality content in form of positive reviews and the end result is that is suppresses damaging remarks from clients.

Contrary to common belief, negative comments do not always hurt your business. There is likelihood that a negative remark from one person could have a positive impact on another. For instance, a couple could visit a hotel and describe it as not being child friendly. This is a negative comment but it might just be what another couple in their honeymoon are looking for.

If you are in the travel industry, you must ensure that your visitors are well taken care of. When people are deciding whether to book a hotel or not, they will first check the home page for reviews. Most people delete negative comments leaving out the positive ones. However, there are independent sites especially in the hospitality industry that collect remarks from customers and post them.

Keeping a regular flow of original, high quality content on your website is yet another way to get traffic on your website. People look for great content; something that will catch their eye. They look for information that will add value to their lives and one that is useful as well. That is how you get yourself recognized by surfers. Once you are out there, create a way to have feedback flowing back to you.

Another importance of customer feedback is that it generates additional traffic. Clients who share their views on social media end up increasing sales by about 2.5 times. It is estimated that if you have about 10,000 likes, this can bring in over 25,000 new visitors to your site. This in turn has the potential to increase sales and make your business thrive.

Another way you would be able to get reviews is by having a way to monitor the word on the street. There are tools that could help you to know when your product or site is mentioned in a social forum. You would be able to know the unbiased opinion of different people and you could get these to stand as testimonials for your company.

product review are more trusted in comparison to testimonials which are site generated. This is because consumers doubt the authenticity of site generated testimonials. They believe that companies which are out to market themselves possibly doctor the testimonials to be in their favor.

And that has a valid argument as companies have gone all out to make themselves look good. In order to stand out among the rest, it is important to identify yourself as an authentic site having original content and credible testimonials. That means you would have to put your best foot forward to attract good social media recommendations.




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