Sometimes an image change is all that a company needs in order to stay relevant. While there may be a look that people are familiar with, chances are that it's not going to age terribly well as the world moves onto other trends. Maybe a look has to mature to something that is sleek by comparison. If this is the case, I think that the utilization of vehicle decal wraps could help in order to let a brand reach a greater audience, thereby attracting new consumers.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
I think that the idea of exposure can help a certain look get over well with a crowd. Of course, the designs have to look great and I think that this is one area which vehicle decal wraps are able to have down pat. The reason that I say this is because they can reach a good number of people so that the maximum amount of eyes on the product is seen. I don't think anyone will disagree once they see the work produced by companies such as JMR Graphics.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
It seems like change is one of those things that people will take to differently. For example, nostalgia may play a part in people not accepting it, such as how Nickelodeon changed its logo. It made the shift from a cartoony splatter with the company name to simply orange text spelling out, "nick." It seemed too simple for some people and those who grew up in the 90's did not see the reason for this change other than to add work which didn't have much reason.
If you discredit the idea of nostalgia for just a moment, maybe you will find that the change makes more sense than you think. Keep in mind that children today may not be sitting down, watching cartoons on a weekend morning. Instead, they may be happier staying online, missing the cartoon during that half hour while under the impression it will be on Netflix soon enough. Cartoons don't seem to be the focus of youths now; it seems to be geared toward technology as opposed to creativity.
I think that the idea of exposure can help a certain look get over well with a crowd. Of course, the designs have to look great and I think that this is one area which vehicle decal wraps are able to have down pat. The reason that I say this is because they can reach a good number of people so that the maximum amount of eyes on the product is seen. I don't think anyone will disagree once they see the work produced by companies such as JMR Graphics.
Rebranding is going to be taken by the general audience differently, depending on how much they have invested in the name in the past. Ones like Nickelodeon may not gain as much positive reception, since they believe it will change the way the entire network is structured. However, when it's done for food and drinks, it's likely they will not change, so it's not as drastic. Clearly there is a great amount of feelings that are going to be quite varied as far as crowd reaction is concerned.
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Contact JMR Graphics if you are looking for more information about vehicle decal wraps.. Free reprint available from: Rebranding Done Through Vehicle Decal Wraps.
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