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Friday, March 1, 2013

Why There Is No More Super Music Producers ?

By Anja Mence


Early on in the 2000's, the music industry, specifically the communities of hiphop and also rnb, resulted in the rise of what we call the "super music producers", accounting for leaders: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What precisely is a "super producer"? Okay, the finest description of their difference with a "simple" producer would certainly take on the demonstration of what we call a "supermodel" in fashion, that include Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know those popular fashion models as well as anyone else and you can see all of them on every the catwalks. Briefly: safe values.

This has been the similar thing in the music sector: there have been "big" producers, risk free, that driven completely the projects and also were demanded by the most universally known singers or rappers. It had been always safer for records label to use a greatly admired music producer than a novice. The widely known producer presented a more than a few of successful singles, in principle. Considering the fact that at that time big names sold cd.

However, the music industry, since the start of the decade has changed. To begin with, consumers don't actually pay disk nowadays.

Then the record companies invest minimal budget for a project. And naturally, record companies shall no longer be willing to put money between $ 100 000 to $ 300 000 for just one single beat, as was the situation during the golden time of music producers. The disks tend to not sell and the internet grows. To defeat not legal downloading of their artists, record companies develop or join with statutory download platforms and decide to impose their existence in this internet world, which has been getting out their control for a long time.

But the popularity of the web also has made possible the emergence of numerous unknown producers as good as, if not much better than, "Super Producers".

These valuable producers have paying attention to the growth of the Web, which has enabled those to sell their beats online. Enabling them to communicate and work with performers on any local scale as well as an intercontinental one. A producer from New york City will now be able to promote beats to someone in Japan. It truly is now simpler and easier for them to obtain a strong popularity to get a career. For the artists, this makes a really big difference! They are able to buy beats online inside their home for their album, EP or maybe mixtape for good prices; definitely not those applied by the "super producers".

Record labels pay a special attention to this brand new market. They buy beats online as well. And nowadays we can easily notice that some of these internet based producers receive hired by majors.

The golden years of super producers just like the era of super model goes away little by little, revealing option to this new business directed by producers who, quite often, have absolutely nothing to envy to the "super producers".




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